Women

to Women

Created an advertising campaign for the non-profit Women to Women with copywriter Ellie Little. The campaign increased their impressions by 400% in the first week and boosted their owned content by 240%- ultimately raising $150,000 for virus relief efforts in Greensboro. 

 

We spent weeks organizing and scheduling interviews with the grant recipients from Women To Women. Since COVID also severely limited our ability to capture original footage, we had to be in constant contact to get photos and videos from the non-profits. 

Learn more about this campaign here.

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WHAT

A short video created to replace the annual fundraising luncheon because of the pandemic. 

WHERE

Greensboro, NC

WHEN

Fall 2020